MIWE at EuroShop 2026: Better baking with a system.

Düsseldorf, February 2026 – Five days at EuroShop, Hall 13, Booth A64: At the world's largest trade fair for retail, MIWE demonstrated what baking system operators can expect from technology today – and what MIWE understands by this. Not a feature show, but interaction: integrated devices, digital assistance, and service (from installation to servicing – even remotely) that supports day-to-day business.

The focus was on companies with location logic: chain stores in food retail, system catering, multi-unit foodservice – in short, anyone who needs to ensure bakery quality not just in one place, but everywhere. Reproducible. Location-independent. Even when teams change and the pace remains the same.
The interest at the stand confirmed the direction: the five days of the trade fair were filled with intensive technical discussions – with visitors from German-speaking countries as well as international interested parties. The enquiries showed that the demand for integrated, scalable baking systems is growing, and MIWE is well positioned to meet it.

Perfectly integrated: technology that fits in
Baking solutions for system operations mustfit into processes – into teams, into workflows, into existing IT structures. At its stand, MIWE demonstrated how system connectivity, digital control, and remote service work together. With MIWE navibake, an intuitive navigation system guides teams through their daily baking routine: reliably, reproducibly, and with less training required. MIWE remote service makes it possible to identify problems early on, monitor processes remotely, offer assistance, and better prepare technician assignments.

Exceptionally versatile: one system concept, many possibilities
From pilot projects to national rollouts, from convenience formats to fully integrated baking areas: MIWE solutions are scalable, standardizable, and modularly expandable. Convection ovens, rack ovens, deck ovens—different concepts under one system concept. No isolated solutions, but an ecosystem that grows with your requirements.

Easy to use: support at the right moment
Staff changes, time pressure, new product ranges: day-to-day business leaves little room for training loops. MIWE develops digital assistance precisely for this reality. MIWE voice-assist can be integrated into the intercom system and provides information about oven statuses. MIWE navibake digitizes the baking plan and guides teams through the process. The MIWE smart baking suite provides an overview of locations, processes, and data—for better decisions, less effort, and greater reliability.

Service that delivers – even when it counts
For operators with a branch network, downtime is not an abstract risk – it is a loss of business. MIWE has established a powerful service network for this purpose: its own teams of technicians, qualified partners, internationally. This is complemented by MIWE remote service, which classifies problems early on, saves time and implements solutions more quickly. The claim: service that works in practice – pragmatic, fast, without detours.

"In systems, it's not the individual features that count, but how they work together in everyday use. Our goal is to ensure that baked goods are produced reliably and consistently according to our customers' standards – across locations and with changing teams. That is the benchmark by which we measure ourselves."
Daniel Krönert, Head of Key Account Management, MIWE Michael Wenz GmbH