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Euroshop will kick off in Düsseldorf on 26 February 2023. We look forward to seeing you there!

Couldn't make it to Euroshop? No problem!

Our experts are available for you at any time. Please contact us with your request.

MIWE at Euroshop 2023 in Düsseldorf

We look forward to seeing you

As the inventor of in-store baking, MIWE will be proudly represented at the world's largest retail trade fair. After all, freshly baked goods and snacks generate sales and increase customer traffic.
 
Take advantage of this opportunity to ask our experts for advice. With our experience, our technologies and our expertise, we provide the guidance you need to plot a course to success with the wind in your sails.
 
Always the centre of attention: the individual requirements of your business model. Come visit us, experience our exciting highlights and let our experts advise you on site. Curious about what's in store for you? See the bottom of this page for a sneak peek at our main topics.

Euroshop 2023 highlights 

Tempting freshness

Would you like to bake your products right in front of your customers? Or offer oven-fresh snacks? At our booth, we will gladly introduce you to different options, concepts and products. From the convection oven MIWE FBC and the rack oven MIWE roll-in for larger quantities, to the versatile, modular FreshFoodSystem MIWE cube. We'll also be showcasing the new high-speed, multi-talented QuickBox by MIWE, which allows you to prepare up to four different dishes at the same time. We will also be happy to personally advise you on which solution is right for you.


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The all-rounder – MIWE condo

The MIWE condo has been at home in the world's best bakeries for 50 years and has been delivering premium baking results across the entire range ever since. The new model of the deck oven is more energy-efficient than any before it – which is why we've awarded it the e+ seal of quality. Its innovative features also ensure better baking results and a greater variety of baked goods. Thanks to the new temperature control, the MIWE condo e+ can now be regulated even more finely, and the new steam system allows for precise steam output. Experience the new MIWE condo e+ live at Euroshop.


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The rack oven

For many bakers there's no question: If you are looking for a rack oven, it is best to go to MIWE. After all, it was MIWE that first made this streamlined type of oven well-known and established throughout Europe and beyond. This year, the MIWE roll-in e+ has three exciting innovations in store:
  1. MIWE variobakeproduces baked goods with a strong character, from puff pastry to 100% rye bread.
  2. Not only with tin sets but also with tight loading, better results are obtained with the Intenso steam.
  3. The booster function enables even faster batch-after-batch baking and pre-baking at higher temperatures.
Experience first-hand the myriad of advantages that make the MIWE roll-in so appealing.

Networking opportunities

Allow our experts to show you exactly how you can digitalise all of the processes involved in baked goods production. At the heart of our approach: our management software, the MIWE smart baking suite, which not only automatically documents all processes thanks to the networking of your in-store ovens and the provision of all data on your systems, but also allows you to remotely plan, control and monitor these processes and ultimately optimise them all. For multi-branch quality assurance, increased availability, simple product and assortment changes, improved energy efficiency and easier service management. What more could you want?


A glimpse into the future of in-store baking

We have also been working on the automation of baking processes for many years. In a new project study with a collaborative robot, we demonstrate a solution approach for the preparation room.


100 years of expertise

MIWE has been supporting baking companies with expert advice as a strong partner for more than 100 years. Experience the benefits of having MIWE at your side! From smart technology to optimised processes, our experts will advise you individually based on your challenge. No matter where you are today, with our engineering expertise and one-stop solutions, we guarantee sophisticated concepts – and that you will know how to work even more efficiently in the future.

Request free tickets

Would you like to visit us at Euroshop? Then request your free tickets here. Please note that your request can only be processed during our normal business hours.

Please select the number of ticket vouchers and when you would like to visit us at the trade fair. 

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I can withdraw my consent for the use of my data for advertising purposes at any time with immediate effect for the future, e.g. by e-mail (cntctmwd), in writing (MIWE Michael Wenz GmbH, Michael-Wenz-Strasse 2-10, 97450 Arnstein, Germany) or by telephone (+49 9363-680).

How to find us

Euroshop, Düsseldorf
26 February – 2 March 2023
Hall 14, booth A02

Exhibition centre in Düsseldorf
Am Staad (Stockumer Höfe)
40474 Düsseldorf

We look forward to welcoming you to our MIWE booth at Euroshop 2023. You can find us in Hall 14 at booth A02.

  • When you enter Euroshop at the East Entrance, turn right into Hall 14, take the first corridor to the left and walk to the end of Hall 14. 
  • The booth is located directly in front of the catering area.


Impressions from past trade fairs

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