Pünktlich zu Weihnachten gab es in diesem Jahr eine besondere Überraschung für die Angestellten von MIWE. Als kleine vorzeitige Bescherung und zur Versüßung der (Vor-) Weihnachtszeit hatten sich jede Menge handgemachte Christstollen auf den Weg zu allen Mitarbeiterinnen und Mitarbeitern gemacht.

After the great success of the MIWE expo in-house trade fair, which was held for the first time in autumn 2020, the second edition of the event will soon follow at the beginning of July 2021. What can visitors expect at the MIWE live baking center in Arnstein?

Danish pastries and quark pastries in particular are quite demanding when it comes to baking technology. The filling should be wonderfully moist and rise beautifully – but without the fine layers of dough sticking together. In addition to "fluffy, airy and juicy", keeping the product as fresh as possible for as long as possible is also at the top of the list of requirements.

On the MIWE company premises in Arnstein, there are many trees that provide sanctuary for a number of different bird species. But this Golden Delicious apple tree, which grows and thrives wonderfully at this time of year, is one that we are particularly pleased about.

Major events such as trade fairs and conferences are still not permitted to be held live in most countries of the world. MIWE already took a creative approach last year and held German-language online trade fairs as well as an English-language virtual event this year. Thanks to the positive responses, the decision was quickly made to offer a permanently open virtual showroom.

Our baking oven and refrigeration technology is used all over the world. Over the past year, this has presented us with challenges that probably no one could have imagined just two years ago. But fortunately we have been able to rely on our nine subsidiaries and more than 50 sales agencies worldwide.

Today is German Bread Day! We are delighted with the many fine initiatives celebrating our country's extremely diverse bread culture today.

Since 2003 and in 23 issues as well as various special editions, MIWE impulse has provided up-to-the-minute reports on hot (and cold) bakery topics, presenting the latest technologies, features and systems, but also taking up a wide variety of cultural and historical topics related to baking

With visitors from 74 countries, we successfully completed our first international MIWE online exhibition in 24 hours at the start of February. Visitors had the opportunity to discover products from the entire MIWE portfolio at 27 virtual exhibition stands.

After a total of four event blocks, our assessment of the MIWE expo has been very gratifying. An in-house exhibition can be successfully carried out even in compliance with all the Corona requirements. There are certainly enough companies that gratefully took advantage of the opportunity to personally obtain information directly from the manufacturer on site, to be inspired, and to exchange ideas with one another.