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Euroshop will kick off in Düsseldorf on February 22, 2026.
We look forward to seeing you there!

Starts in: Days
 Hours
 Minutes
 Seconds

Perfectly integrated

Process reliability | System connection | Remote service

Exceptionally versatile

scalable | standardized | efficient

Easy to use

MIWE navibake | MIWE voice assist | MIWE smart baking suite

Better baking. Better business.

Perfect processes. Perfect success.

Be our guest

at Euroshop 2026 in Düsseldorf

When there are many locations, many tasks, and little time, technology cannot be an extra. It must fit in—into processes, teams, and systems. So that in the end, not only is the quality right, but so is the pace.

MIWE has been supporting in-store baking and system concepts for decades – with technology, bakery expertise, and service that thinks ahead in everyday situations. At EuroShop, we will give you a live insight using your example: how MIWE combines system connectivity, digital assistance, and service to create an interplay that reduces the workload and ensures reliable results. And yes: samples are included.


The highlights at Euroshop 2026

MIWE cube: stone

Seductive freshness

Would you like to bake your products in front of your customers? Or offer oven-fresh snacks? At our trade fair stand, we will present various options, concepts, and products to you. From the MIWE FBC convection oven to the MIWE orbit rack oven for larger quantities to the versatile MIWE condo deck oven – with MIWE, you will find exactly the right solution for you.


The oven for frequency and margin at the POS – MIWE FBC

As the inventor of in-store baking, we know exactly what matters when it comes to bake-off systems: consistently high-quality baked goods with maximum efficiency. The FreshBakeCenter MIWE FBC combines these two characteristics in an exemplary manner.


Bakers Best Buddy

For many bakers, one thing is certain: if you are looking for a rack oven, MIWE is the place to go. After all, MIWE was the first to introduce this streamlined oven type to Europe and beyond, making it a familiar and popular choice. This year, visit our booth to discover the MIWE orbit—your solution for excellent baking results and easy operation in demanding production environments.


Opportunities for networking

Let our experts show you exactly what possibilities digitization of all processes related to baked goods production offers you. At the heart of our approach is the MIWE smart baking suite management software, which not only automatically documents all processes by connecting your in-store ovens and providing all data on your systems, but also allows you to plan, control, monitor, and ultimately optimize these processes remotely. For cross-store quality assurance, increased availability, easy product and assortment changes, improved energy efficiency, and simpler service management. Anything else you could wish for?


Backen der Zukunft mit MIWE

Support in everyday life

When staff changes and speed is of the essence, clear steps help. MIWE guides teams through their daily work: with clear workflows, quick help at the right moment, and a system that keeps standards in mind. MIWE is there when questions arise: right at the process – not just after the fact.

MIWE voice assist | MIWE navibake | MIWE smart baking suite


MIWE smart bakery concepts

When it counts: service without detours

Baking in systems requires reliability—not only in terms of baking quality, but also when things don't go according to plan. MIWE has been supporting baking businesses for decades and has built up an efficient service network for this purpose: our own teams plus qualified partners, including international ones.

In addition, we offer remote service because we know how important fast support is in day-to-day business: identifying problems earlier, saving time, and implementing solutions faster.

Reserve a time slot

To avoid having to talk on the fly at the trade fair, reserve a time slot. We will give you a live insight using your example—calmly, concretely, and without the hustle and bustle of the trade fair.

If you need an admission ticket, just mention it briefly in the form—we'll be happy to help you organize it.

If you need assistance with organizing tickets, please indicate how many you require.

When would you like to visit us at the trade fair?

May we occasionally inform you about interesting news regarding our products and services?

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I can object to the use of my data for advertising purposes at any time with future effect, e.g. by email (dtnschtzmwd), in writing (MIWE Michael Wenz GmbH, Michael-Wenz-Straße 2-10, 97450 Arnstein, Germany), or by telephone (+49 9363-680).

How to find us

Euroshop, Düsseldorf
February 22–26, 2026
Hall 13, Booth A64

Exhibition grounds in Düsseldorf
Am Staad (Stockumer Höfe)
40474 Düsseldorf

We look forward to welcoming you to our MIWE stand at Euroshop 2026. You will find us in Hall 13 at Stand A64.

  • If you enter Euroshop via the East Entrance, turn right into Hall 13, then take the first aisle on the left and walk to the end of Hall 13.
  • The booth is located directly in front of the catering area.


Impressions from past trade fairs

MIWE energy
MIWE Neuheiten live testen
MIWE Zukunftstechnologien
MIWE Messestand IBA - MIWE athlet in Aktion
MIWE MEssestand - IBA
Beratung auf der Messe

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