MIWE Middle East FZE kicked off on 31 March in Dubai in the United Arab Emirates (UAE). MIWE Middle East FZE is our ninth subsidiary and is intended to strengthen our market position in the Middle East and parts of Africa.
Our branch manager Wilhelm Tittes, who has been familiar with the region and the market for 18 years, is in charge of the new location in the Dubai Silicon Oasis free trade zone. From here, not only the UAE will be well served, but also Saudi Arabia, Kuwait, Oman, Qatar and Bahrain as well as Sub-Saharan Africa and Pakistan. The goal is to intensify our existing business relations with the stronger local presence and to further promote the MIWE brand in the region. At the same time, this will enable us to better support our local sales and service partners. Product presentations and training courses can be held in the specially equipped showroom.