When Internorga, the leading trade fair for the modern ready-to-go market, opens its doors from 9 to 14 March 07, many bakers will surely be making their way to Hamburg.
This is because bakers have enjoyed strong sales in ready-to-go in recent years - completely against the general trend.
As the inventers of see and smell baking, we are not too surprised by this development.
The success of ready-to-go was given a significant kickstart by fresh baking, which was and is one of our specialisms - so it's no coincidence that this is the core subject of MIWE impulse.
This, by the way, is Number Ten, reason enough for a brief look back over five years of MIWE impulse and ten editions of solid information presented in a superior format.You can also read about the latest development in dough control: MIWE smartproof™ , the procedure for optimum product quality with the simplest degree of organization.
We are delighted by your interest in MIWE impulse X.
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